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MOCRO MAFFIA
THE FINAL MESSAGE
RTL/videoland

An immersive fan engagement for an iconic season finale

To celebrate the sixth and final season of Mocro Maffia, The Brand Father partnered with Videoland to create an immersive fan experience via a WhatsApp. Fans could interact directly with AI-bots of iconic characters Tonnano, Tatta, and Samira through story-driven chats, filled with cryptic clues, thrilling teasers, and late-night voice messages.
 

By answering questions correctly, participants unlocked exclusive content, including early access to the first episode of MM6. This campaign combined storytelling and technology to bring fans closer to the Mocro Maffia universe, making them an active part of the gripping narrative.

Case video

Behind the scenes

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