TOUT LA FRANCE DIT HEMA

To launch HEMA's webshop in France, where the brand name is frequently mispronounced, we developed an innovative approach: teaching the French to pronounce the "H" correctly. Through advanced voice recognition technology, visitors were invited to pronounce "HEMA" via their webcams, earning a €5 voucher for the new webshop upon success. The campaign, "Toute la France dit HEMA", featured an instructional video and a brand introduction video to help guide participants.